As New York City’s official destination marketing organization and convention and visitors bureau, NYC & Company advocates for, convenes and champions New York City’s tourism and hospitality organizations. Our mission has always been to build prosperity and share the dynamism of New York City with the world.
Our new Coalition will do this with fresh energy and a vision for a changed world. Together we will help our businesses reopen, and inspire New Yorkers and visitors alike to safely explore and connect with the five boroughs once more.
In accordance with government officials, informed by medical expertise, and guided by new social distancing protocols and the technologies that facilitate them, we will:
  • design citywide marketing and advertising programs to drive renewed engagement
  • shape industry advocacy initiatives to inform funding and policy making
  • advance public information campaigns to share facts, updates and opportunities
Ultimately, our goal is to firmly reinforce New York City as the greatest city in the world.

Our Activities


Advertising, Marketing and Communications

Providing strategic support to City businesses, including attractions, theater and performing arts, dining, nightlife, cultural institutions, retail, hotels, sports and more, in reaching audiences as NYC reopens


Industry Advocacy and Policy Recommendations

Leveraging our collective experience and insights to inform strategic plans and governmental decisions on how businesses could and should reopen


Public Information Campaigns and Resources

Collecting and promoting relevant insights and resources, in an effort to share facts, updates and opportunities